Our team


Christine Overby: Chief Executive Officer

I am on a mission to change how we work – and how we feel about our work. I’ve spent the last twenty years helping companies adopt digital technologies and new ways of working. Prior to leading Shift*Base, I was a Vice President at Forrester Research, where I led the turn-around of its global executive communities, which deliver peer insights to 1,500 business and IT executives. While also at Forrester, I launched the firm’s practice on Digital Marketing, growing it into a multi-million dollar business. I’ve consulted for companies including BarclayCard, The Coca-Cola Company, IBM, Nestle Purina, Novartis, Orange, and Procter & Gamble. I’m happiest at work when I’m helping teams – whether clients or my own – to change when change is hard.

Lee Bryant: Founder & Principal Analyst

I am passionate about using social technology to put humans front and centre of the way we do things in the 21st Century. I believe social networks, not bureaucracies, are the organising principle of the current era, and I am excited about further exploring new forms of highly connected organisations. Prior to Shift*Base and Post*Shift, I co-founded Headshift, which became a leading international social business consultancy, to investigate new uses for social technology inside companies and organisations. I was first switched on to the internet’s potential to connect people in new and meaningful ways through my work in international politics and campaigning in the 1990s, but I think we are only just scratching the surface of how technology is enabling new forms of human-scale connection, including new networks, organisations and institutions, so I am delighted to be part of this accelerating journey.

Livio Hughes: Founder & Chief Operating Officer

My interest in digital, more human ways of working stems from a time when, as a postgrad politics student, I first grasped the revolutionary potential of emerging tech-enabled business models. I nurtured that initial spark by starting an online community agency in the mid-90s, then co-founding Headshift, before co-founding Post*Shift, and now Shift*Base. In the past 20 years I have helped many well-known global clients make sense of complex digital challenges, but my business experience, commercial focus and obsessive attention to detail also allow me play a strong operational leadership role across all key business functions. Outside work, my sceptical north-eastern Italian heritage has been known to influence my take on soccer, food and history.