Forrester Exec Christine Overby To Lead Shiftbase Research As CEO

Overby Will Build Insights Company To Help Firms Adapt To The Future Of Work

London, June 14, 2016 – Shift*Base Research today announced that Christine Overby joins as CEO. Christine will be responsible for strategy, offerings, and go-to-market. She will report to Livio Hughes and Lee Bryant, founders of Shift*Base Research and Post*Shift Consulting and, formerly, founders of Headshift (acquired by Dachis Group in 2009).


Christine joins from Forrester Research. There, she led the turnaround of its executive communities, which deliver peer insights to 1,500 business and IT executives globally. Christine also launched the firm’s practice on Digital Marketing, growing it into a multi-million dollar business. Over two decades, she has worked with clients including Barclaycard, The Coca-Cola Company, IBM, Nestlé, Novartis, and Procter & Gamble. Her understanding of both the analyst industry and digital disruption qualify her to build a new kind of insights company tackling the organisational and people side of technological change.

“Today’s analyst firms focus on strategy and technology decisions. But it’s the people making and supporting these who have the biggest influence on outcomes. Shift*Base is the first insights company to dive into the ‘how’ of transitioning to new ways of working. Our goal is to help reform organisations for the betterment of business and society.” said Overby.

“There is no shortage of articles about why Digital Transformation matters. But there is little actionable insight on how to solve the gnarly issues that stand in the way. We launched Shift*Base because executives need practical advice to transition from bureaucratic systems to more fluid and connected organisations. Christine’s experience and passion for new ways of working is what we need to cut through the noise of trivial white papers and so-called thought leadership, and to help scale a more impactful offering,” said Bryant.

About Shift*Base

Shift*Base is an insights company delivering analysis, tools, and models to help firms adopt new ways of working. Shift*Base was launched in 2015 by the founders of Post*Shift Consulting, who recognised their clients needed data-driven analysis to make organisation and culture change stick. Both companies are headquartered in London, near Silicon Roundabout. For more information, visit

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